Microsoft and Salesforce strengthen their relationship, setting aside complicated history for a new cloud partnership.
Salesforce will move its Marketing Cloud from its own infrastructure to the Microsoft Azure cloud. The deal gives Microsoft another boost in its cloud challenge to Amazon Web Services, just weeks after defeating rivals in the city for a $ 10 billion contract to build new infrastructure for the US Department of Defense.
Salesforce also promised to build integration between its services and the Microsoft Team collaboration application.
“In a world where every company is a digital company, we want to enable every customer and partner to build experience on our leading platforms,” Microsoft CEO Satya Nadella said in a statement. “By uniting the strengths of Azure and the Microsoft Team with Salesforce, our goal is to help businesses utilize the power of Microsoft Cloud to better serve customers.”
The companies announced a cloud partnership in May 2014 but competed with each other for LinkedIn a few years later. When Microsoft acquired a $ 26 billion business social network in 2016, Salesforce CEO Marc Benioff called on regulators to pay close attention to the agreement, citing anti-trust concerns.
Soon after Nadella became CEO at Microsoft, Benioff said the two companies talked about partnerships, or even acquisitions. But Benioff said he was inactive during the talks, saying that Microsoft hasn’t changed, despite claiming a new era in the company.
The two allies are also competitors. Microsoft Dynamics 365 businesses compete with Salesforce’s core customer relationship management software. However, under Nadella, Microsoft has shown a desire to join competitors. Earlier this week, Microsoft resumed its partnership with Adobe.
Salesforce works closely with AWS, and also uses the Google Cloud Platform to provide its services.